About Us

About Us

We built this for the 3am scroll.

You know the one — baby finally asleep on your chest, phone brightness turned down, searching for anything that might give you your hands back for ten minutes.

We were there too.

The carrier drawer problem

Somewhere in your house is probably a carrier (or two, or three) that seemed perfect online and turned into a tangle of buckles and straps the second your baby actually screamed. We know, because that's exactly why this exists.

No buckles. No wrap tutorials. No YouTube videos at 3am trying to figure out which strap goes where.

Just a hoodie that happens to hold your baby

Slip it on like any oversized hoodie. Zip your baby in, chest to chest. That's it. Warmth, closeness, and the same gentle pressure they had for nine months — recreated in something you'd actually want to wear to the shops.

Made for the days you're just trying to get through

Eat a meal with both hands. Answer the door without a handoff plan. Leave the house without a 20-minute prep routine.

We're not here to sell you gear. We're here to give you your arms back — one zip-up at a time.