Why We Made This

You have been holding them since six this morning. Your shoulder has gone, the tea is cold again, and the second you put them down the crying starts.

You are not doing anything wrong — they just want to be where they have always been. On you.

So we built a hoodie with a pouch in the front. Baby stays close, your arms come back. That is it. That is all this is.

  • The velcro-baby answer

    If your baby cries the second they touch the mattress, nothing is going wrong. They just want to be where they have been all along — on you. This lets them stay there while you stand up, walk out the door and get on with your day.

    Hands free, baby close

  • The end of the carrier drawer

    Three carriers, a wrap, and a tutorial you gave up on. There is nothing to thread and nothing to learn here. If you can zip a jacket, you can wear this — first time, no practice run.

    Zero learning curve

  • Something you would actually wear

    Oversized teddy fleece that looks like the hoodie you already live in. School gates, supermarket, dog walk — it reads as your coat, not as baby equipment.

    Looks like you, not like gear

    FAQS

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    Is my baby secure in the pouch?

    The pouch is stitched into the front panel and sits chest-high against you, with a full-length zip either side of baby and a soft hood over the top. As with any babywearing, keep baby’s face visible and their chin off their chest, and check the fit each time. It is made for holding baby close while you are up and about — not for sleeping unattended, cycling or driving.

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    What age is it for?

    It suits the newborn-to-crawling stretch, while baby still wants to be chest-high and facing you. Once they are wriggling to get down, they will let you know.

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    Do I need to size up?

    It is cut oversized on purpose, so there is room for baby and for a jumper underneath. Your usual size works for most people — size up if you are between sizes or want it roomier.

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    How do I wash it?

    Machine wash cold on a gentle cycle and air dry. The fleece keeps its softness and its shape. Skip the tumble dryer.

    Get Your Arms Back

    Start with one. If it does not make your days easier, we will make it right with our 30-day money-back guarantee.

    Questions? Get in Touch